Prospect Audit
Local SEO + Google Maps Audit
Sunny Oaks RV Park
A live Google visibility teardown of Sunny Oaks RV Park against the four RV parks that share its Jacksonville market — and the exact moves to own the searches you're built for.
Prospect Audit
Local SEO + Google Maps Audit
A live Google visibility teardown of Sunny Oaks RV Park against the four RV parks that share its Jacksonville market — and the exact moves to own the searches you're built for.
On the map, Sunny Oaks is genuinely competitive: top-3 across the grid for the highest-demand term, “RV park Jacksonville” (2,900 searches/mo), hitting #1 in the cells closest to your gate. But for the searches that match your own positioning — “monthly RV park FL,” “snowbird RV park FL,” “pet friendly RV resort near Jacksonville” — you don't appear at all. Campspot, an aggregator that doesn't even own a campground, ranks #2 for snowbird. That's demand you're leaving on the table in the exact niche you brand around.
We measured your Google Maps rank from 9 separate search points around Jacksonville (a 3×3 grid) across 3 keywords — 27 real searches — to see where you actually show up as a camper moves across town.
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Sunny Oaks RV Park YOU | 3 | 3 | 3 | 2 | 2 | 2 | 2 | 2 | 3 | 2.4 |
| Flamingo Lake | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1.0 |
| Island Oaks RV Resort | 7 | 8 | 9 | 7 | 8 | 7 | 5 | 7 | 7 | 7.2 |
| Pecan Park | 4 | 4 | 2 | 4 | 4 | 3 | 3 | 3 | 4 | 3.4 |
| Big Tree RV Park | 5 | 2 | 4 | 3 | 3 | 5 | 4 | 4 | 5 | 3.9 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Sunny Oaks RV Park YOU | 3 | 3 | 5 | 1 | 1 | 2 | 2 | 2 | 4 | 2.6 |
| Flamingo Lake | 2 | 2 | 1 | 2 | 3 | 1 | 1 | 3 | 2 | 1.9 |
| Island Oaks RV Resort | — | 18 | 18 | 18 | — | — | 18 | 19 | 20 | 18.5 |
| Pecan Park | 6 | 6 | 4 | 9 | 10 | 6 | 10 | 10 | 9 | 7.8 |
| Big Tree RV Park | 4 | 1 | 2 | 3 | 2 | 3 | 4 | 4 | 5 | 3.1 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Sunny Oaks RV Park YOU | 7 | 8 | 9 | 6 | 5 | 6 | 7 | 8 | 8 | 7.1 |
| Flamingo Lake | 5 | 5 | 5 | 8 | 7 | 8 | 9 | 9 | 7 | 7.0 |
| Island Oaks RV Resort | 32 | — | 33 | 33 | 34 | — | 33 | 33 | 33 | 33.0 |
| Pecan Park | 10 | 9 | 6 | 9 | 11 | 9 | 11 | 10 | 11 | 9.6 |
| Big Tree RV Park | 2 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1.2 |
We pulled the live Google Business Profile data for the top Jacksonville RV parks. The gaps add up to a ranking-algorithm advantage for your strongest competitor.
| Metric | Sunny Oaks RV Park | Flamingo Lake | Island Oaks RV Resort | Pecan Park | Big Tree RV Park |
|---|---|---|---|---|---|
| Average rating | 4.3 ★ | 4.3 ★ | 4.5 ★ | 4.3 ★ | 4.2 ★ |
| Total reviews | 475 | 1,517 | 1,274 | 864 | 256 |
| Total photos | 419 | 2,712 | 1,074 | 645 | 122 |
| Primary category | RV park | RV park | Resort hotel | RV park | RV park |
| Secondary categories | — | Campground, Mobile home park | Campground | Campground, Mobile home park | Campground, Park |
| Phone | +1904-619-6118 | +1904-766-0672 | +1904-420-7822 | +1904-751-6770 | +1904-768-7270 |
| Address | 8654 New Kings Rd, Jacksonville, FL 32219 | 3640 Newcomb Rd, Jacksonville, FL 32218 | 9664 Nursery Rd Blvd, Glen St Mary, FL 32040 | 650 Pecan Park Rd, Jacksonville, FL 32218 | 5221 Dunn Ave, Jacksonville, FL 32218 |
| GBP claimed | Yes ✓ | Yes ✓ | Yes ✓ | Yes ✓ | Yes ✓ |
Your competitors own these — and you're not in the top 25 organic for any of them.
| Query | Volume | Your Rank | Top Winners |
|---|---|---|---|
| monthly RV park FL | n/a | not in top 25 | destinwestrvresort.com, beesrvresort.com |
| pet friendly RV resort near Jacksonville | n/a | not in top 25 | bringfido.com, facebook.com |
| snowbird RV park FL | n/a | not in top 25 | campspot.com, facebook.com |
Here's how your Google Business Profile stacks against the four parks you compete with locally. Flamingo Lake is the review/photo outlier — a Sun Outdoors corporate property with a decade head start — so read that column as the ceiling, not the near-term target.
Ten prioritized moves, ordered by impact and effort. The first two are same-week fixes that stop active bleeding; the rest compound over the next 90 days.
Your GBP “website” button sends clicks to sunnyoakscommunity.com, not sunnyoaksrvparkjacksonville.com — so every ounce of authority those profile clicks generate is landing on the wrong domain. Do this: (1) Sign in to business.google.com, open the Sunny Oaks profile, click Edit profile → Contact → Website, and change it to https://www.sunnyoaksrvparkjacksonville.com. (2) While you're in there, confirm the address, phone (904-619-6118), category (“RV park”), and hours all match your website exactly. (3) If sunnyoakscommunity.com is a live old site, add a 301 redirect from it to the new domain so any existing link equity flows over instead of being lost. This is the single highest-leverage change in the report and takes five minutes.
You brand as the “Best Long-Term RV Park” but rank nowhere for “monthly RV park FL,” “snowbird RV park FL,” or “pet friendly RV resort near Jacksonville.” Campspot ranks #2 for snowbird on a single guide page — you can beat an aggregator with a real on-site page. Build one page titled “Monthly & Snowbird RV Stays in Jacksonville, FL” and put on it: (1) actual monthly rates and any winter/seasonal rate, (2) minimum-stay terms and what's included (electric metering, mail, laundry), (3) the words “snowbird,” “monthly,” and “long-term” in the H1, the title tag, and the first paragraph, (4) a short FAQ (“Do you allow long-term stays? What's the monthly rate? Is there a winter waitlist?”) marked up with FAQ schema, and (5) a clear “Reserve a monthly site” button. One focused page will out-rank a generic aggregator guide for this intent.
475 reviews vs. Flamingo Lake's 1,517 and Island Oaks' 1,274 — review count and recency are direct Local Pack ranking factors, and every review you're missing is a rank you're conceding. Set up a repeatable loop: (1) In GBP, grab your short review link (Ask for reviews → copy link) and turn it into a QR code. (2) Print it on a table tent at the office, in the welcome packet, and on the checkout receipt. (3) Train staff to say one line at checkout — “If you had a good stay, a quick Google review really helps us.” (4) Text or email the link to guests the morning of checkout, when satisfaction peaks. (5) Reply to every review, good or bad, within 48 hours — Google rewards owner responsiveness. A steady 15–20 new reviews a month compounds fast over a snowbird season.
Big Tree RV Park owns this term across the map (avg #1.2 in the grid); you sit at #7.1 despite offering full hookups. This is high-intent, ready-to-book traffic leaking to a smaller competitor purely on relevance. Do this: (1) Build or beef up a Sites & Hookups page with the specifics campers filter on — 30/50-amp counts, full sewer, pull-through vs. back-in counts, max rig length, big-rig access, concrete vs. gravel pads. (2) Use “full hookup RV sites in Jacksonville” in the H1 and title. (3) In GBP, turn on the matching amenity attributes and add a photo album labeled “Full Hookup Sites.” (4) Get listed/updated on the aggregators that already rank for this term (Good Sam, CampFlorida, Campground Reviews) with your full-hookup details filled in.
On “Sunny Oaks RV Park” (1,600/mo) your own site only ranks #2 — visitjacksonville and CampFlorida sit above or alongside you. Your homepage should be the unambiguous #1 for your own name. Do this: (1) Set the homepage title tag to “Sunny Oaks RV Park | Long-Term RV Park in Jacksonville, FL” and match the H1. (2) Add LocalBusiness/RVPark schema (JSON-LD) with your exact name, address, phone, geo-coordinates, hours, and website. (3) Link from every interior page back to the homepage using “Sunny Oaks RV Park” as the anchor text so Google consolidates the brand signal on your domain. (4) Claim/optimize your listings on the directories currently outranking you so they point to — and reinforce — your site rather than competing with it.
419 photos vs. Flamingo Lake's 2,712. Photo volume and freshness drive both ranking and conversion — profiles with recent photos get materially more direction requests and calls. Do this: (1) Shoot a batch covering every category a camper wants to see: sites and pads, hookup pedestals, laundry, bathhouse, pet area, office, entrance signage, and a few golden-hour amenity shots. (2) Before uploading, geo-tag them to your coordinates (30.4071, -81.7456) — free apps do this. (3) Upload 10–15 per month rather than one big dump, so the profile always looks active. (4) Name the files descriptively (e.g., “sunny-oaks-full-hookup-pull-through.jpg”) before upload. Freshness tells Google — and the camper choosing between you and Pecan Park — that this is a well-run, active park.
You don't rank at all for “pet friendly RV resort near Jacksonville,” where BringFido, TripAdvisor, and even Campspot (#19) show up. If you allow pets, say so loudly. Do this: (1) Publish a “Pet-Friendly RV Park in Jacksonville” page covering your pet policy, breed/number limits, any dog run or green space, and waste-station locations. (2) Add nearby-for-pets content — closest vet, dog park, and walking trails — which also helps near-me relevance. (3) Turn on the “Pets allowed” / “Dogs allowed” attributes in GBP. (4) Get the pet-friendly flag set on your BringFido and Good Sam listings, since those directories are what's ranking today. Low-competition term with steady, high-intent traffic.
Your listings are scattered across CampFlorida, Good Sam, Yelp, Spot2Nite, and Apple Maps — and MapQuest even surfaces a “Sunny Oaks RV Park – Bastrop, TX” on your brand search. Inconsistent name/address/phone (NAP) dilutes local relevance. Do this: (1) Write down your canonical NAP exactly as it appears in GBP (“Sunny Oaks RV Park,” “8654 New Kings Rd, Jacksonville, FL 32219,” “(904) 619-6118”). (2) Audit each listing and correct any that don't match character-for-character — pay attention to “Rd” vs. “Road” and phone formatting. (3) Claim the Apple Maps and Yelp listings if you haven't. (4) For the Bastrop, TX result, confirm it's a different park and, if it's a stray duplicate of yours, request removal via MapQuest so Google isn't associating your brand with a location two states away.
You rank #15 for “RV park near Jacksonville” despite physically being in Jacksonville — a geo-relevance gap Google can't close for you without on-page signals. Do this: (1) Add a “Location & Directions” section or page spelling out drive times to the landmarks campers actually search around — downtown Jacksonville, Mayo Clinic, JAX International Airport, NAS Jacksonville / Naval Station Mayport, and the beaches. (2) Embed a Google Map of your location. (3) Mention the neighborhoods and highways you're near (I-95, US-1/New Kings Rd) in the copy. (4) Add a short “Things to do near Sunny Oaks” block linking to local attractions. “Near me” queries reward pages that concretely establish proximity.
Your site references a second location, The Reserve @ Sunny Oaks (8406 New Kings Rd), sharing the same phone number. Two properties on one number with overlapping content cannibalize each other in the Local Pack. Do this: (1) Create a separate Google Business Profile for The Reserve with its own address and, ideally, its own tracked phone line. (2) Give each location its own dedicated page on the site, each with its own title tag, schema, and photos. (3) Cross-link the two (“Also see our sister property”) so they reinforce rather than compete. (4) Make sure each address is verified and pinned correctly on the map. Done right, you get two map listings working for you instead of one blurred signal.
The two highest-impact pages from the action plan, drafted into writer-ready SEO briefs: outlines, per-section word counts, meta tags, and the exact angle to win. Hand these to a writer and go.
1 · Monthly & Snowbird RV Stays in Jacksonville, FL
Reposition your existing Extended Stays page so it ranks for the long-term terms that match your brand.
Primarily commercial → transactional. Snowbirds and long-term travelers comparing monthly rates and terms before committing to a 1–6 month stay. Google rewards a landing page with concrete rates, terms, and a booking CTA — plus an FAQ block. The audience knows RV life; they want specifics (metered electric, minimum stay, mail handling), not a definition of "snowbird."
| Ranking page | What it is | Est. words | Main gap |
|---|---|---|---|
| campspot.com (snowbird guide) | Aggregator article, ranks #2 | ~2,000 | Not a park — no rates, no booking, no local specificity |
| sunoutdoors.com / Flamingo Lake | Corporate community page | ~800 | Template; buries long-term terms |
| madisonrvresort.com/snowbird | Dedicated snowbird page | ~700 | Not Jacksonville; generic FL |
The current #2 result for "snowbird RV park FL" is a Campspot guide article, not a campground. A real park page with actual rates and Jacksonville specificity can outrank it.
H1: Monthly & Snowbird RV Stays in Jacksonville, FL · Slug: /monthly-snowbird-rv-stays · Target: ~1,100 words (competitor avg ~900)
2 · Full Hookup RV Sites in Jacksonville, FL
A brand-new page targeting the term Big Tree RV Park owns on the map (#1.2) with a 150-word homepage that has zero hookup specs. The easiest win in the audit.
Transactional. Ready-to-book RVers filtering for full hookups (water / sewer / electric) and amp service before reserving. Google rewards a landing page with a specs table + booking CTA. The audience is technical about their rig — they want amp, sewer, pad type, and max length fast.
| Ranking page | What it is | Est. words | Main gap |
|---|---|---|---|
| bigtreervpark.com (#1.2 on map) | Contact-hub homepage | ~150 | No hookup specs, no amp/sewer detail, no amenities — bare bones |
| sunoutdoors.com / Pecan Park | Corporate community page | ~800 | Full-hookup detail buried, not the focus |
| crosslakerv.com | Monthly-focused homepage | ~400 | Thin specs; monthly angle |
| fleetwoodrvparkfl.com | Park homepage | ~300 | Generic; no dedicated hookup specs |
H1: Full Hookup RV Sites in Jacksonville, FL · Slug: /full-hookup-rv-sites · Target: ~900 words (competitor avg ~400 — you win on depth)
This audit is the local-visibility slice of what RoverPass does for campground operators — here's how the full engagement would build on it.
Three things move you from #2 to #1 in the local pack, and none of them are one-and-done. RoverPass handles the full implementation so your team stays focused on running the resort:
Bonus — writer-ready content briefs. We've drafted the two highest-impact pages from the action plan (Monthly & Snowbird Stays and Full Hookup Sites) into full SEO briefs: outlines, word counts, meta tags, and the exact angle to win. Jump to the content briefs ↓
Next step: a 30-minute call to walk through this report together, prioritize which actions to tackle first, and scope what RoverPass takes on vs. what your team owns.
Book your 30-min walkthrough →
Or email sales@roverpass.com with a few times that work.